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05498_Field_OMMA T18.txt
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1996-04-10
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14 lines
fading as a cultural figure, as somebody people
quoted or felt that they should know about.
Partly, I think, it happened because McLuhan
became a very hot item in the ’60s when there was
a feeling of tremendous change in the works,
almost apocalyptic in scope. By the ’70s it was
clear that all this change had its limits: the
institutions were still there, students were more or
less going back to classrooms, and Congress and
the House of Commons, the political and economic
cornerstones were more or less still in place. So all
the media, the magazine, the television people who
had done pieces on McLuhan felt they had done
McLuhan, that there was nothing new say. So